Agfa · ISO 200 Color negative

Agfa Vista Plus 200

Color negative ISO 200 Discontinued warm palette · consumer staple · freezer-stock only · ISO 200

Vista Plus 200 is what you bought at the Poundland till in 2017 because nothing else came close on price. Agfa Photo, the marketing entity that picked up the brand after the original AgfaPhoto GmbH went under in 2005, sourced the emulsion from Ferrania in Italy until that line went silent, then reportedly switched to a Fujifilm coating arrangement for the final years. Boxes from late production carry a Made in Japan label, a leftover tell of the Fujifilm coating arrangement; earlier Ferrania-sourced rolls were marked Made in EU. The film vanished from supply by late 2018 when Fujifilm reportedly cut the contract.

The palette runs warm. Reds and oranges sit high, blues stay restrained, skin reads pink rather than yellow. Compared with Kodak ColorPlus 200 the saturation is louder and the contrast a touch deeper. Compared with Fujicolor C200 the greens lean less cyan and the skies less saturated. That tonal mix made it popular for street and travel work where the goal was a visible color signature rather than neutrality.

Grain at ISO 200 is consumer grade. Not as tight as Kodak Gold 200, slightly more pronounced than Superia 200, with a structure that prints well at 8x10 from 35mm without complaint. The latitude is generous on overexposure and limited on underexposure, which is the standard consumer color negative compromise. Rate at 160 in mixed light and the shadows clean up.

Production was 35mm only. No 120 version, no APS, no other formats. What turns up today is freezer stock from the Poundland years, plus the occasional warm-stored lot from continental Europe. Apply a stop of overexposure per decade past the date code as the rough rule, then pull back if the rolls were frozen from new.

Reciprocity exponent is 1.20. Zone Light Meter applies the correction past one second. A metered 30-second exposure becomes about 60 seconds at the negative. The film was never built for long-exposure work, and on aged stock the dye couplers shift enough past about 15 seconds that you should expect a color cross. Bracket if the shot matters.

How the app handles this stock

  • Box speed: ISO 200. Picker exposes pull/push chips so you can shoot it at any speed you want and the meter follows.
  • Reciprocity: Above one second the app raises metered time to the power of 1.20.
  • Expired film: if you load an old roll, set the expiry year and storage in the app and the ISO scales for you. Color negative decay rates are baked in.

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