Fujifilm · ISO 100 Color negative

Fujifilm Industrial 100

Color negative ISO 100 Discontinued japan-domestic · budget-color · cool-palette

Fujicolor Industrial 100 existed for years before most of the international photo community noticed it. Fuji sold it in Japan as a budget B2B color negative, packaged in plain brown boxes with kanji that translated as something like "film for business use" or "recording film." No marketing campaign, no consumer push. It was meant for ID photos, insurance documentation, real estate listings, and small print shops needing a fast-turnaround color negative at the cheapest tier Fuji offered.

The joke that traveled with the film is that the emulsion was basically the same coating as Fujicolor C200 or Superia 200 pulled to ISO 100, with different cassette labels. Bar codes matched the consumer rolls closely enough that some labs treated it identically. Fuji never confirmed it in writing, but the scan curves overlap enough that you can think of it as the green-shifted budget Fuji color negative at a slower speed.

The character is what defines it. Cool greens, slightly blue-shifted skies, restrained reds, skin tones that lean neutral to slightly cool. Compared with Kodak Gold 100 of the same vintage, Industrial 100 reads cleaner in foliage and harder in midday sun. Compared with Fujicolor Reala 100, the consumer counterpart with the fourth color layer, Industrial 100 handles fluorescent interiors less gracefully.

Fuji discontinued the Industrial line in 2020 along with most of the remaining Japan-only color negative SKUs. Twenty-four exposure rolls in 35mm were the standard, and brick packs came up regularly through Japanese resellers in the late 2010s. No 120 version.

Use it for daylight street, casual travel, anything where you want a clean Fuji palette without paying Pro 400H prices. Rating it at 80 in shade gives cleaner shadows. Process in any C-41 lab.

Reciprocity exponent is 1.20. Zone Light Meter applies the correction past one second. A metered 10-second exposure becomes around 16 seconds at the negative. For a film that mostly lived in handheld snapshots, the correction matters once you put it on a tripod.

How the app handles this stock

  • Box speed: ISO 100. Picker exposes pull/push chips so you can shoot it at any speed you want and the meter follows.
  • Reciprocity: Above one second the app raises metered time to the power of 1.20.
  • Expired film: if you load an old roll, set the expiry year and storage in the app and the ISO scales for you. Color negative decay rates are baked in.

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