Lomography 400

Lomography 400 is the higher-speed sibling of Lomography 100 and follows the same rebrand logic. Lomography sources finished film in bulk from a major manufacturer, slits and reloads it into branded cassettes, and sells it at a premium that funds the rest of the company's camera and accessory operation. The 400-speed roll is widely understood to be a Kodak consumer C-41 stock, with batches pointing toward Ultramax 400 or Gold-line emulsions cut from the same master coatings.

The behavior matches that lineage. Grain is tight for a 400-speed consumer stock, finer than Fujicolor Superia 400, slightly coarser than Portra 400 by a clear margin. Color sits in the Kodak consumer house style: warm midtones, slightly hot reds, restrained but accurate blues, skin that needs minimal correction in scan. The character is recognizable from any Ultramax shot of the last fifteen years.

Latitude is the surprising strength. Overexpose by two stops and you still get printable negatives with the highlights largely intact. Underexpose by a stop and the shadows go thin but recoverable. Wedding shooters who used to load Ultramax for the bulk packs sometimes use Lomography 400 in 120 specifically because Kodak does not sell Ultramax in medium format directly.

Against Lomography 800, a CineStill-style Vision cinema rebrand that behaves very differently, the 400 is the boring predictable workflow film. That is what makes it useful. For travel, street, and casual portrait work, the latitude and grain are entirely competent. The catch is the price.

Available in 35mm and 120, sold in three-roll packs through Lomography stores and selected retailers. Bulk 100ft cans are not part of the catalog the way they are for the Kodak parent stocks.

Reciprocity exponent is 1.31. Zone Light Meter applies the correction past one second. A 30-second meter reading becomes about 90 seconds at the negative. For handheld daylight work that threshold never comes up, and indoor work at ISO 400 stays well below it on most exposures.